Sounds like it’s not very invest-able, but in general I also avoid investing in companies that are developing an interesting technology. My favored steel play is recycling and recycled steel. I currently own Schnitzer Steel in this space. SCHN.

Yes, sounds like interesting tech, but no, it’s not something I would look at since I focus on profitable companies. I personally also find it very hard to predict which unprofitable companies will make it to profitability and eventually become successful, so I generally just avoid the category as a whole.

And that, by the way, is an example of one of the rules I talked about in the article: Know the whys for your decisions. If Avantium becomes the next Amazon, I will have no regret despite the fact that you brought my attention to it because I have a very clear reason for not researching it, and it is a rule that has served me well since I adopted it. Most of my mistakes prior to adopting the rule were investments in unprofitable companies of one type or another.